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The Perfect V/O Session: 10 Steps to Achieving Voiceover Nirvana
As someone who has directed thousands of voiceover sessions, I have refined a process that ensures excellence in every recording.

CF McHale
Nov 28, 20232 min read


Expressing Gratitude: Giving Thanks to Our Subscribers and Wishing You a Happy Thanksgiving
We're building a global network of the best of the best. Voices, composers, sound designers, mixers, writers, producers, executives.

CF McHale
Nov 21, 20232 min read


The power of love over fear: Acknowledging the creative spark within everyone.
There are many paths but all of them are paved with our intentions. In each of these paths, love and fear are constant companions.

Patricia Neumann
Nov 20, 20232 min read


Harnessing AIDA for Compelling Voiceovers
Understanding and implementing AIDA not only captivates listeners but also elevates the impact of the read.

CF McHale
Nov 20, 20232 min read


Insights from a Creative Director: Navigating Composer Creative Choices and Relationship
As a long time creative director, composer, copywriter, voice director, I've learned a few key things about working with creative talent and

CF McHale
Nov 17, 20232 min read


Unleashing vs. Leashing Creativity: The Role of AI in the Artistic Process
The beauty of art lies in the journey as much as in the destination.

CF McHale
Nov 16, 20232 min read


Unlocking Creativity: 5 Essential Keys for Artists' Journey
Introduction The journey of an artist is a complex and multifaceted one, deeply intertwined with personal attributes and societal...

Patricia Neumann
Nov 13, 20234 min read


STRIKES SETTLED. LETS GO GO.
There significant changes afoot. The AI beast is out of the cage. Non-union work is on the increase.

CF McHale
Nov 11, 20234 min read


Effective VoiceOver Direction: Maximizing Performance and Efficiency
5 tips for Voiceover Excellence VoiceOver direction plays a crucial role in bringing out the best in voice talent and ensuring the...

CF McHale
Nov 7, 20232 min read


DON'T SAY A WORD BEFORE YOU DO THIS: Voiceover Warmup
VoiceOver artists and actors often engage in warm-up exercises to prepare their vocal cords and ensure their voice is in top form before rec

CF McHale
Nov 7, 20232 min read


T-MOBILE SONIC BRANDING EATS WORLD
Case Study: How we created the iconic T-Mobile sonic branding. 1. PUT YOUR BRAND EVERYWHERE There’s a long stretch of tunnel, the...

CF McHale
Nov 1, 20239 min read


When Midnight becomes Dawn
Keep at it!
Love your work!
It’s the secret sauce to a fulfilled life.

CF McHale
Sep 20, 20231 min read


Story is All
If you get blocked, back up until you hit that point where the story was working and jettison everything after that.

CF McHale
Sep 7, 20231 min read


DO WHATEVER
Every creative worker needs some real world skills. I believe you need to build your shows as hands on as possible.

CF McHale
Sep 6, 20231 min read


Innovation in Execution
What if we put the soundtrack first? What if we recorded the voices and music and sound design and created an immersive mix FIRST?

CF McHale
Sep 4, 20231 min read


Voiceovers. The Invisible Art
I worked for years in radio advertising. It was a high-pressure gig.

CF McHale
Aug 28, 202311 min read

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