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jijiji blog


The Sonic Humanist Project: A Legacy in Four Movements
The Sonic Humanist Project represents my legacy—an exploration of how sound shapes memory, identity, and culture.

CF McHale
Jun 224 min read




Why Does All Music Sound the SAME in 2025?
Dig deeper. Scroll further. Risk a bad song.
Because that’s where the good ones live.

CF McHale
May 242 min read


The Lost Art of Jingles
They used to be powerful marketing tools. What can we learn from them? I love writing jingles. 40 second delights. They were the cotton...

CF McHale
Jan 2, 20243 min read


Insights from a Creative Director: Navigating Composer Creative Choices and Relationship
As a long time creative director, composer, copywriter, voice director, I've learned a few key things about working with creative talent and

CF McHale
Nov 17, 20232 min read

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