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jijiji blog
You Won’t Believe the Cliffhanger at the End of This Post—Or Will You?
The Art, Psychology, and Power of the Cliffhanger in Stories and Life.
Christopher McHale
3 days ago7 min read
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Reset To Recharge
Maybe it’s time to shift from hustling to harvesting.
Christopher McHale
Apr 271 min read
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The Creative Pilgrimage: Finding Sacred Sight Through Photography
"Do you know why you're here?" they asked. When he admitted his ignorance, they told him he was there for "Darshan"—not just regular sight, but holy sight. "You didn't come here by accident," they insisted. "You were brought here for a reason."
Christopher McHale
Apr 253 min read
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Baseball is the Great American Audio Sport
Baseball is the Great American Audio Sport
Christopher McHale
Apr 242 min read
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Performance Metrics for Digital Audio Campaigns
 In digital audio campaigns—including podcasts, radio, and voice ads—performance-driven KPIs enable marketers to track engagement and effectiveness.
Christopher McHale
Apr 231 min read
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Exploring Innovation: My Experience at the 2112 Creative Incubator in Chicago
Chris on the Creatvie Trampoline 2112: The Creative Trampoline You Didn’t Know You Needed I like buses, subways, and all sorts of public...
Christopher McHale
Apr 232 min read
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The Big Opportunity: Why Brands Should Be Podcasting
The question isn’t how to reach people anymore—it’s how to break through the noise.
Christopher McHale
Apr 141 min read
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Are Artists Time Travelers? (Asking for a Friend—and Mozart)
Where did Mozart come from? How can he be? Or Shakespeare? Or Bobby Dylan. What are they channeling? Are artists time travelers!!!
Christopher McHale
Mar 253 min read
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Creative Ambition: The Fuel of Artistic Greatness
Ambition gives creativity its wings. It separates those who dream from those who create.
Christopher McHale
Mar 222 min read
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I guess I’m a podcaster. Who knew?
It’s been great to connect with people who share my belief in podcasting’s potential, while also recognizing the industry’s growing pains.
Christopher McHale
Jan 172 min read
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Is Podcasting a Business?
What podcasting needs is a little old-school ROI.
Christopher McHale
Jan 162 min read
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I’m Launching a Kickstarter, and I’m Scared
Song in Space Kickstarter pin We're preparing to launch a Kickstarter for Song in Space. Why am I nervous? This moment feels like opening...
Christopher McHale
Jan 22 min read
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The Value of a ‘No Screens’ Approach in Engagement
At its core, a screen-free philosophy invites us to reconnect with stories, our imaginations, and, most importantly, with each other.
Christopher McHale
Jan 13 min read
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The Evolution of Concept Albums: Past, Present, and Future with Song in Space
The concept album is a unique art form that has captivated audiences for decades, blending storytelling with music.
Christopher McHale
Dec 31, 20243 min read
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Are Craftpeople the Future of Creativity?
Our new tools mean smaller teams can get entire projects in their hands.
Christopher McHale
Nov 27, 20244 min read
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State of Jijiji
All this prep work means we are ready to launch our first Kickstarter to raise funds for Episode 1 of Song in Space.
Christopher McHale
Nov 21, 20244 min read
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Story is a Powerful Tool
How do we sort truth from BS?
Christopher McHale
Nov 11, 20243 min read
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State of the Voiceover Industry: 2024 Overview
The voiceover (V/O) industry continues to evolve rapidly, crazy fast, like every 12 months.
Christopher McHale
Oct 21, 20249 min read
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How We Crafted T-Mobile’s Sonic Branding
Never underestimate the Power of the Pitch. We built an entire anthem to contain the T-Mobile ringtone.
Christopher McHale
Oct 21, 20243 min read
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My Skin Used to Be Soft...Now It's Lizard Tough
5 Power Moves to Deal with Creative Rejection I used to bruise like a peach. Sensitive, soft, and vulnerable—like lambskin. But these...
Christopher McHale
Oct 7, 20244 min read
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