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jijiji blog


The Sonic Humanist Project: A Legacy in Four Movements
The Sonic Humanist Project represents my legacy—an exploration of how sound shapes memory, identity, and culture.

CF McHale
Jun 224 min read


How We Crafted T-Mobile’s Sonic Branding
Never underestimate the Power of the Pitch. We built an entire anthem to contain the T-Mobile ringtone.

CF McHale
Oct 21, 20243 min read


T-MOBILE SONIC BRANDING EATS WORLD
Case Study: How we created the iconic T-Mobile sonic branding. 1. PUT YOUR BRAND EVERYWHERE There’s a long stretch of tunnel, the...

CF McHale
Nov 1, 20239 min read

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