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sonic artristy for audio dramas, podcasts, music, sound design
mic. mind. mix.
jijiji blog


You Won’t Believe the Cliffhanger at the End of This Post—Or Will You?
The Art, Psychology, and Power of the Cliffhanger in Stories and Life.

Christopher McHale
May 27 min read
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Reset To Recharge
Maybe it’s time to shift from hustling to harvesting.

Christopher McHale
Apr 271 min read
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Baseball is the Great American Audio Sport
Baseball is the Great American Audio Sport

Christopher McHale
Apr 242 min read
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Exploring Innovation: My Experience at the 2112 Creative Incubator in Chicago
Chris on the Creatvie Trampoline 2112: The Creative Trampoline You Didn’t Know You Needed I like buses, subways, and all sorts of public...

Christopher McHale
Apr 232 min read
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Are Artists Time Travelers? (Asking for a Friend—and Mozart)
Where did Mozart come from? How can he be? Or Shakespeare? Or Bobby Dylan. What are they channeling? Are artists time travelers!!!

Christopher McHale
Mar 253 min read
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Creative Ambition: The Fuel of Artistic Greatness
Ambition gives creativity its wings. It separates those who dream from those who create.

Christopher McHale
Mar 222 min read
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Is Podcasting a Business?
What podcasting needs is a little old-school ROI.

Christopher McHale
Jan 162 min read
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The Value of a ‘No Screens’ Approach in Engagement
At its core, a screen-free philosophy invites us to reconnect with stories, our imaginations, and, most importantly, with each other.

Christopher McHale
Jan 13 min read
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The Evolution of Concept Albums: Past, Present, and Future with Song in Space
The concept album is a unique art form that has captivated audiences for decades, blending storytelling with music.

Christopher McHale
Dec 31, 20243 min read
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Are Craftpeople the Future of Creativity?
Our new tools mean smaller teams can get entire projects in their hands.

Christopher McHale
Nov 27, 20244 min read
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State of Jijiji
All this prep work means we are ready to launch our first Kickstarter to raise funds for Episode 1 of Song in Space.

Christopher McHale
Nov 21, 20244 min read
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Story is a Powerful Tool
How do we sort truth from BS?

Christopher McHale
Nov 11, 20243 min read
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The Seismic Shift in Entertainment
How the Loss of Back-end Revenue Shattered Hollywood—And the Untapped Goldmines You're Missing When the elevator to my studio opened some...

Christopher McHale
Sep 29, 20247 min read
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Navigate the Road to Creative Success: Embrace the Maze
There’s no map for creative success. It’s a beautiful, twisting, insane, impossible labyrinth.

Christopher McHale
Sep 24, 20244 min read
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Secrets of Sonic Storytelling Immersive Narratives Through Sound
Embrace the art of sonic storytelling, where every sound is a brushstroke, painting a masterpiece for the ears.

Christopher McHale
Jul 10, 20242 min read
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Unleashing Authentic Creativity and Finding Flaws in Creativity, Edge, and Connection in an AI-Driven World
Engage your audience's emotions by shedding light on the struggles and triumphs associated with overcoming flaws.

Christopher McHale
Jan 22, 20243 min read
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Advantages of Building a new IP from the Soundtrack: A New Frontier in Storytelling
Creating a story from a soundtrack first is an innovative approach that offers numerous advantages in the development of IP.

Christopher McHale
Dec 20, 20232 min read
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Character is Everything
Creating Memorable Characters in Your Story: The Art of Character Labeling

Christopher McHale
Dec 10, 20232 min read
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Expressing Gratitude: Giving Thanks to Our Subscribers and Wishing You a Happy Thanksgiving
We're building a global network of the best of the best. Voices, composers, sound designers, mixers, writers, producers, executives.

Christopher McHale
Nov 21, 20232 min read
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