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jijiji blog
Insights from a Creative Director: Navigating Composer Creative Choices and Relationship
As a long time creative director, composer, copywriter, voice director, I've learned a few key things about working with creative talent and
Christopher McHale
Nov 17, 20232 min read
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Unleashing vs. Leashing Creativity: The Role of AI in the Artistic Process
The beauty of art lies in the journey as much as in the destination.
Christopher McHale
Nov 16, 20232 min read
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Unlocking Creativity: 5 Essential Keys for Artists' Journey
Introduction The journey of an artist is a complex and multifaceted one, deeply intertwined with personal attributes and societal...
Patricia Neumann
Nov 13, 20234 min read
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Story is All
If you get blocked, back up until you hit that point where the story was working and jettison everything after that.
Christopher McHale
Sep 7, 20231 min read
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Innovation in Execution
What if we put the soundtrack first? What if we recorded the voices and music and sound design and created an immersive mix FIRST?
Christopher McHale
Sep 4, 20231 min read
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