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Effective VoiceOver Direction: Maximizing Performance and Efficiency
5 tips for Voiceover Excellence VoiceOver direction plays a crucial role in bringing out the best in voice talent and ensuring the...

Christopher McHale
Nov 7, 20232 min read


DON'T SAY A WORD BEFORE YOU DO THIS: Voiceover Warmup
VoiceOver artists and actors often engage in warm-up exercises to prepare their vocal cords and ensure their voice is in top form before rec

Christopher McHale
Nov 7, 20232 min read


T-MOBILE SONIC BRANDING EATS WORLD
Case Study: How we created the iconic T-Mobile sonic branding. 1. PUT YOUR BRAND EVERYWHERE There’s a long stretch of tunnel, the...

Christopher McHale
Nov 1, 20239 min read


When Midnight becomes Dawn
Keep at it!
Love your work!
It’s the secret sauce to a fulfilled life.

Christopher McHale
Sep 20, 20231 min read


Story is All
If you get blocked, back up until you hit that point where the story was working and jettison everything after that.

Christopher McHale
Sep 7, 20231 min read


DO WHATEVER
Every creative worker needs some real world skills. I believe you need to build your shows as hands on as possible.

Christopher McHale
Sep 6, 20231 min read


Innovation in Execution
What if we put the soundtrack first? What if we recorded the voices and music and sound design and created an immersive mix FIRST?

Christopher McHale
Sep 4, 20231 min read


Voiceovers. The Invisible Art
I worked for years in radio advertising. It was a high-pressure gig.

Christopher McHale
Aug 28, 202312 min read
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