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Elevating Imagination With Sonic Innovation

OUR MANIFESTO

YOU ARE WHAT YOU HEAR

We are Studio Jijiji.

We believe in sound as the purest human technology—older than the wheel, stronger than the screen, alive in every heartbeat, breath, and song.

 

We create worlds without walls.

Stories that echo in the mind long after the lights go dark.

Music that resists the algorithm and reminds us what is true.

 

We call ourselves Sonic Humanists.

Because humanity is our medium.

Because imagination is our inheritance.

Because the future will not be built on screens, but on resonance, rhythm, and connection.

 

Studio Jijiji is not just a studio.

It is a signal.

It is a community.

It is an invitation: to listen, to dream, to build a world where sound leads us forward.

From Pencil to Algorithym

At Studio Jijiji, we live on the edge of sound and technology. We embrace every tool—pencil, microphone, algorithm, and symphony—and place them in the hands of masters of their craft. We write as simply as a child with chalk, and we share as powerfully as the most advanced networks allow. Every voice, every rhythm, every innovation is part of the songlines we connect—uniting clients, audiences, and communities in a resonance that endures.

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Writer | Composer | Producer |Human

Christopher McHale is an award-winning writer, composer, and creative director whose work spans global advertising, children’s media, world music, and original storytelling. Known as the Sonic Humanist, he creates at the intersection of artistry and strategy, with one constant throughline: the transformative power of sound.

 

McHale’s career includes producing Zap Mama’s international hit “Bandy Bandy” for David Byrne’s Luaka Bop label, composing the world-fusion album Clan Chi, and shaping iconic brand sound for T-Mobile, Budweiser, McDonald’s, Amtrak, Rolling Rock, Kit Kat, and Disney. His Bud Light campaign with Barry White won the Radio Mercury Award, and the “Fahrvergnügen” and T-Mobile global sonic identity became culture-shaping benchmarks in advertising.

 

In performance and theater, McHale produced Opera Company of Boston’s Turandot, Wagner’s Ring Cycle on Broadway, and collaborated with artists including Talking Heads and The B-52s. The musical Phiri, created during apartheid South Africa, was shut down for its fearless cultural message.

 

A leader in children’s media, McHale composed and produced Disney’s Chuggington, earning an Annie nomination, and has written and directed award-winning audio for Nickelodeon, BBC, and Fox Networks.

 

Today, McHale is Chief Creative Officer of Studio Jijiji, a creative studio and storytelling incubator based in Chicago. His original intellectual properties include:

 

• Sound Strategies — a forthcoming book on how audio shapes behavior, memory, and meaning, paired with the talk The World’s Greatest Jingle Producer.

• The Diplomat’s Son — a memoir of global childhood across London, Johannesburg, and Melbourne, blending personal history with cultural reflection.

• Song in Space — a family audio drama that launches a transmedia universe across AR, animation, and music education, all rooted in the idea of True Music.

 

Across every medium, McHale’s work merges creativity and commerce with a search for deeper human resonance. From Madison Avenue to immersive audio worlds of video games, his mission remains the same: connect people through sound, imagination, and story.

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