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The Evolution of Concept Albums: Past, Present, and Future with Song in Space
The concept album is a unique art form that has captivated audiences for decades, blending storytelling with music.

Christopher McHale
Dec 31, 20243 min read


Are Craftpeople the Future of Creativity?
Our new tools mean smaller teams can get entire projects in their hands.

Christopher McHale
Nov 27, 20244 min read


State of Jijiji
All this prep work means we are ready to launch our first Kickstarter to raise funds for Episode 1 of Song in Space.

Christopher McHale
Nov 21, 20244 min read


Story is a Powerful Tool
How do we sort truth from BS?

Christopher McHale
Nov 11, 20243 min read


State of the Voiceover Industry: 2024 Overview
The voiceover (V/O) industry continues to evolve rapidly, crazy fast, like every 12 months.

Christopher McHale
Oct 21, 20249 min read


How We Crafted T-Mobile’s Sonic Branding
Never underestimate the Power of the Pitch. We built an entire anthem to contain the T-Mobile ringtone.

Christopher McHale
Oct 21, 20243 min read


My Skin Used to Be Soft...Now It's Lizard Tough
5 Power Moves to Deal with Creative Rejection I used to bruise like a peach. Sensitive, soft, and vulnerable—like lambskin. But these...

Christopher McHale
Oct 7, 20244 min read


The Seismic Shift in Entertainment
How the Loss of Back-end Revenue Shattered Hollywood—And the Untapped Goldmines You're Missing When the elevator to my studio opened some...

Christopher McHale
Sep 29, 20247 min read


Navigate the Road to Creative Success: Embrace the Maze
There’s no map for creative success. It’s a beautiful, twisting, insane, impossible labyrinth.

Christopher McHale
Sep 24, 20244 min read


How Do The Arts Influence Political Change?
The arts are a potent force for political and social change, and I don’t expect that to go away.

Christopher McHale
Sep 16, 20245 min read


Why Unions Are More Important Than Ever for Voiceovers, Musicians, and Writers
The End Hollywood loves a happy ending, but reality doesn’t. I know that. Every artist knows that. You don’t do art for money. Money is...

Christopher McHale
Sep 6, 202421 min read


James Earl Jones vs James Earl Clone | AI Voice Cloning
Essentially, we are discussing the digital era beyond ethical considerations, what I call the Post Ethics Culture.

Christopher McHale
Sep 2, 20244 min read


Secrets of Sonic Storytelling Immersive Narratives Through Sound
Embrace the art of sonic storytelling, where every sound is a brushstroke, painting a masterpiece for the ears.

Christopher McHale
Jul 10, 20242 min read


Not Just Quality--the Best of the Best
I suck at the creator economy, but I've won over 500 awards for my work. How does that work?

Christopher McHale
Jul 4, 20242 min read


Of Sound Mind
I’ve been creating ambiances—water, waves, wind, rain, trains, jets. In cities, airports, standing on a street corner. Sound hypnotizes...

Christopher McHale
Jul 4, 20241 min read


ROI for Audio Dramas
Studio Jijiji innovates every aspect of our production to deliver high-quality results within reasonable budgets.

Christopher McHale
Apr 19, 20243 min read


Here’s some advice: Don’t take any.
In the kaleidoscopic circus that is the creative industry in 2024, where every Tom, Dick, and Influencer moonlights as a guru, peddling...

Christopher McHale
Mar 28, 20242 min read


Unveiling Story Through Process
I started writing as a young kid. Never stopped. Getting lost in my writing is how I survive. I'd be long gone by now if I didn't have...

Christopher McHale
Mar 25, 20243 min read


Unpacking the Impact of Speech-to-Speech AI Technology on the VoiceOver Community
Back in the old days, when sampling arrived on the music scene, we figured it was the end of violin players. It wasnt. But it changed the...

Christopher McHale
Mar 20, 20243 min read


I’ve got a show where three of the characters are robots and I STILL didn’t use AI voices
Believe me, technology doesn’t scare me. I worked in video games for 11-years. I’m a composer. A script writer. I know tech. I use...

Christopher McHale
Feb 13, 20242 min read
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