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Reset To Recharge
Maybe it’s time to shift from hustling to harvesting.
Christopher McHale
Apr 27, 20251 min read
The Creative Pilgrimage: Finding Sacred Sight Through Photography
"Do you know why you're here?" they asked. When he admitted his ignorance, they told him he was there for "Darshan"—not just regular sight, but holy sight. "You didn't come here by accident," they insisted. "You were brought here for a reason."
Christopher McHale
Apr 25, 20253 min read
Baseball is the Great American Audio Sport
Baseball is the Great American Audio Sport
Christopher McHale
Apr 24, 20252 min read
Performance Metrics for Digital Audio Campaigns
In digital audio campaigns—including podcasts, radio, and voice ads—performance-driven KPIs enable marketers to track engagement and effectiveness.
Christopher McHale
Apr 23, 20251 min read
Exploring Innovation: My Experience at the 2112 Creative Incubator in Chicago
Chris on the Creatvie Trampoline 2112: The Creative Trampoline You Didn’t Know You Needed I like buses, subways, and all sorts of public...
Christopher McHale
Apr 23, 20252 min read
The Big Opportunity: Why Brands Should Be Podcasting
The question isn’t how to reach people anymore—it’s how to break through the noise.
Christopher McHale
Apr 14, 20251 min read
Are Artists Time Travelers? (Asking for a Friend—and Mozart)
Where did Mozart come from? How can he be? Or Shakespeare? Or Bobby Dylan. What are they channeling? Are artists time travelers!!!
Christopher McHale
Mar 25, 20253 min read
Creative Ambition: The Fuel of Artistic Greatness
Ambition gives creativity its wings. It separates those who dream from those who create.
Christopher McHale
Mar 22, 20252 min read
I guess I’m a podcaster. Who knew?
It’s been great to connect with people who share my belief in podcasting’s potential, while also recognizing the industry’s growing pains.
Christopher McHale
Jan 17, 20252 min read
Is Podcasting a Business?
What podcasting needs is a little old-school ROI.
Christopher McHale
Jan 16, 20252 min read
I’m Launching a Kickstarter, and I’m Scared
Song in Space Kickstarter pin We're preparing to launch a Kickstarter for Song in Space. Why am I nervous? This moment feels like opening...
Christopher McHale
Jan 2, 20252 min read
The Value of a ‘No Screens’ Approach in Engagement
At its core, a screen-free philosophy invites us to reconnect with stories, our imaginations, and, most importantly, with each other.
Christopher McHale
Jan 1, 20253 min read
The Evolution of Concept Albums: Past, Present, and Future with Song in Space
The concept album is a unique art form that has captivated audiences for decades, blending storytelling with music.
Christopher McHale
Dec 31, 20243 min read
Are Craftpeople the Future of Creativity?
Our new tools mean smaller teams can get entire projects in their hands.
Christopher McHale
Nov 27, 20244 min read
State of Jijiji
All this prep work means we are ready to launch our first Kickstarter to raise funds for Episode 1 of Song in Space.
Christopher McHale
Nov 21, 20244 min read
Story is a Powerful Tool
How do we sort truth from BS?
Christopher McHale
Nov 11, 20243 min read
State of the Voiceover Industry: 2024 Overview
The voiceover (V/O) industry continues to evolve rapidly, crazy fast, like every 12 months.
Christopher McHale
Oct 21, 20249 min read
How We Crafted T-Mobile’s Sonic Branding
Never underestimate the Power of the Pitch. We built an entire anthem to contain the T-Mobile ringtone.
Christopher McHale
Oct 21, 20243 min read
My Skin Used to Be Soft...Now It's Lizard Tough
5 Power Moves to Deal with Creative Rejection I used to bruise like a peach. Sensitive, soft, and vulnerable—like lambskin. But these...
Christopher McHale
Oct 7, 20244 min read
The Seismic Shift in Entertainment
How the Loss of Back-end Revenue Shattered Hollywood—And the Untapped Goldmines You're Missing When the elevator to my studio opened some...
Christopher McHale
Sep 29, 20247 min read
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