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The Sonic Humanist Project: A Legacy in Four Movements
The Sonic Humanist Project represents my legacy—an exploration of how sound shapes memory, identity, and culture.
Christopher McHale
Jun 22, 20254 min read
How We Crafted T-Mobile’s Sonic Branding
Never underestimate the Power of the Pitch. We built an entire anthem to contain the T-Mobile ringtone.
Christopher McHale
Oct 21, 20243 min read
T-MOBILE SONIC BRANDING EATS WORLD
Case Study: How we created the iconic T-Mobile sonic branding. 1. PUT YOUR BRAND EVERYWHERE There’s a long stretch of tunnel, the...
Christopher McHale
Nov 1, 20239 min read
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